IMPACT ART was established as a sole proprietorship in 1986 and incorporated into a limited liability company in 1990 and is a member of the ADVERTSERS ASSOCIATION of GHANAwith a PLATINUM rating. For over twenty years IMPACT has played a leading and innovative role in the advertising industry in Ghana, especially in the areas of public and corporate visual mass communication.
MILESTONES
1986 - Introduction of “flexi face” in outdoor advertising.
1991 - System design and implementation of Accra Metropolitan Assembly Directional Signs Scheme.
1992 - System design and implementation of the Street Naming Scheme for urban areas.
1995 - Organization of the first Ghana Food and Beverage Industry Fair (Belly Full ’95).
2003 - Corporate Identity Conversion for Standard Chartered Bank West Africa Roll Out (Ghana, Nigeria, Sierra Leone, Gambia Cote d’Ivoire and Cameroon).
2004 - System Design and Implementation of Sponsored Information Signs Scheme – Ghana Armed forces, Ghana Police and Customs Excise & Preventive Service.
2006 - Introduction of the first and only Video Billboard in Ghana in the form of a mobile 100sq. ft. screen, capable of showing full DVD quality adverts in outdoor format with sound.
AT PRESENT
IMPACT currently holds and manages over 500 outdoor advertising spaces country-wide dealing with 25 different Metropolitan and District Assemblies in all 10 regions of Ghana.
Under IMPACT’s High Impact Preferred Site (HIPS) Program, 100 Police Stations and Post offices have been carefully selected for their strategic outdoor advertising value.
STAFF STRENGTH
IMPACT can boast of 54 permanent professional staff and 7 trainees Our CHIEF OF DESIGN is Orlando Baeta, who holds a bachelor’s degree in visual arts and has over 25 years experience in visual mass communication.
THE FUTURE
We will continue to introduce cost effective, cutting edge innovations to enhance the reach and impact of our client’s outdoor advertising.
